deBanked Toronto 2019 Event – Smarter Loans


DeBanked is the trade publication, we were
founded in 2010 and we cover the wide wonderful world of non-bank finance.
Today is culmination of all the innovation that’s taking place in Canada
more so on the small business finance side of things. So we have a variety of
speakers here today lined up we have people on the sales and marketing world
including Vlad Sherbatov from Smarter Loans. I’m here to talk about sales
and marketing specifically online marketing. We’re going to talk about how
to get more customers online, how to lower acquisition cost and also do it at
scale. A couple of years ago when we got started there wasn’t much conversation
happening about alternative lending, business financing in Canada and it’s
amazing now to see two years later that there is a significant event being
hosted by deBanked right here in our hometown deBanked is definitely a
platform that’s been a big advocate of online alternative funding industry
since the beginning and this creates the trust for the small business owners to
really embrace that funding which is still pretty hard to understand for
anyone who doesn’t really know where to get funding for their business. deBanked
is now the biggest and pretty much the only publication that offers online and
print material when it comes to small business funding programs companies and
the whole community. It’s a great service and publication that Sean Murray puts
together. What I do for a living is connect with small business owners all
across the US and Canada and it’s nice to be around people that are trying to
achieve the same goals and also trying to help you grow. We definitely need some
more awareness about some of the great companies and financial products that are available in Canada so what we do at Smarter Loans is really try to raise
that awareness and bring it to the end consumers – the Canadians that are going to be using these products. So what deBanked ultimately tries to do is connect, that’s why we call it Connect and so we’re trying to bring different people
together who maybe work together or know of each other but
have not had the opportunity to meet but at the same time also give them the
opportunity to learn and feel inspired.

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