The Rise And Fall Of Hooters Air

– [Announcer] Hooters Air
puts the fun back into flying. (record scratching) – [Narrator] Wait a minute. – [Announcer] Hooters
girls on every flight. – [Narrator] Hooters had an airline? – [Announcer] All leather
seats with extra leg room. Call 1-888-FLY-HOOT. – [Narrator] You might not
have known about Hooters Air because it didn’t last long. – Fly Hooters Air! – There you go. – [Narrator] It started in 2003, and initially the airline was successful, but it shut down just three years later. – We’re at the Gary Chicago
International Airport where Hooters Air is about
to make their maiden flight to Myrtle Beach. – [Narrator] Based in Myrtle
Beach, South Carolina, it offered low-price direct flights to more than 15 destinations in the U.S. Air fares were a flat rate
of $129 dollars each way. So why did Hooters
think it was a good idea to start an airline, and why did it fail? – If you like what you
see here on the outside, you’re gonna love what
you’ll see on the inside. – [Narrator] Hooters was
founded by six business men in Clearwater, Florida in 1983. A year later, an Atlanta-based
group led by Bob Brooks saw the company’s potential
and bought it outright. – It was the first “breastaurant” chain. So basically they pioneered the idea that they’re going to have all their
waiters where short shorts and really tight tank tops. – Do you know why our beer
is so cold here at Hooters? Because we keep it in the refrigerator. – From kind of the ’80s
until the early 2000s it was a very successful
kind of growing business. – [Narrator] By 2003,
Hooters was flushed with cash and Bob Brooks wanted to expand the brand, so he bought a small North
Carolina-based charter airline called Pace Airlines. He repainted the airplanes
with the company logo and Hooters Air took off. – What would you tell people
out there watching the show about flying Hooters Air? – You should definitely do it. It’s an experience like no other. – How about yourself? – It’s gonna be the most
exciting time of your life. – [Pilot] I’m probably one
of the few pilots who can say I actually went to “pilot heaven.” – [Narrator] This is the voice of a former Hooters Air pilot. He asked to remain anonymous. – There was a lot of
intrigue about this airline not because of necessarily
what was going on on the inside but more so what people
perceived from the outside. – It’s gonna be a nice
change from the restaurant. Instead of serving food and all that stuff and picking up trash, we get
to just basically entertain, ask trivia questions and all that. – [Narrator] A common
misconception about Hooters Air was that the flight
attendants on the flights were Hooters girls. Not exactly. In addition to the two
Hooters girls on every flight, there were three FAA-certified
flight attendants. – [Flight Attendant] The flight
attendants are the ones who serve all the food and
the drinks, per usual. I had a professional uniform. I had like a navy blue dress. You know, it was very professional. It had the little owl
embroidered emblem on it. – [Flight Attendant] We just
did the safety procedures and stuff like that. And then we had two Hooters girls from different restaurants in the area but they had no training whatsoever. They were just there
just for passenger fun. – What is it all gonna include? You guys are gonna be up
there serving customers? – No wings.
– No wings. – But great food.
– But great food. – Yeah, we got some soft pretzels and we got some like pigs in a blanket and you know, maybe some … fruit, you know. – [Flight Attendant] The two Hooters girls would get up during the
flight and do trivia or little games or sing a song. I think they just sat in
their seats the whole time until it was their five minutes
to get up, and that was it. The rest of the time us
flight attendants are working. – [Interviewer] Were
there ever any incidents that you witnessed of harassment or customers getting a
little too inebriated? – [Flight Attendant] I never
saw any kind of harassment. There was definitely flirtiness. Any flight, you’re always
gonna come across some people that have drank too much, but nothing bad. It was fun, we did our job right. It was just very happy memories. – [Announcer] Fares from $99. Convenient morning departures
and evening returns. – [Narrator] Hooters Air
helped out smaller airports like the one in Gary, Indiana, just 25 miles southeast of Chicago. – It’s good news, more airline
service, more activity, more economic development, more jobs, more people spending money
in northwest Indiana and … – Good news. – Southern Chicago, and so
it’s very good news, yeah. – [Narrator] And it was
a major economic boon to one city in particular: Myrtle Beach. – In its heyday Hooters Air
was bringing between 3,000 and 5,000 people a week
into the Myrtle Beach area. Hooters Air was more than just an airline. It was a huge philanthropic contribution to the Myrtle Beach area by Mr. Brooks, who had a vision that
the Myrtle beach area could grow and expand and evolve as a tourism destination
and a business community. – [Narrator] Hooters Air
was big for Myrtle Beach but it wasn’t enough to keep it airborne, so Hooters shut it down in
2006, citing a $40 million loss. – It was compounded by
a couple of factors. They started the airline
still as the airline industry was recovering from the 9/11 attacks. People were still scared
of getting on airplanes. There was growing low-fare
competition in the market as Southwest and other
airlines had begun to expand. And jet fuel prices were trending upward. So it just wasn’t an
economically viable business. – [Narrator] Hooters chairman
Bob Brooks passed away in 2006, the same year
that Hooters Air shut down. – There are people at
work and people enjoying the Myrtle Beach area
that might never have had the opportunity to do so if
it weren’t for Bob Brooks, so we remain very grateful
for his investment in his airline and our community. – [Narrator] Despite the
failure of Hooters Air, the Hooters brand continue to thrive. – They’ve opened hundreds
of locations in the U.S. and outside of the U.S. They are more than a
$250 million business, basically, at this point, and they kind of took over the U.S. and then the world. – [Pilot] Often times, going into cities, we’d be on an approach and we’d hear the air traffic controller say, “Do you have the Hooters
airplane in sight? “And if you do, follow that aircraft.” Well, other pilots would
often say things like, “You mean the airplane
with the big hooters? “We have it in sight.” So, um … (chuckles)

100 comments on “The Rise And Fall Of Hooters Air”

  1. Peanut Butter says:

    I read it ''Hookers air''

  2. TheRealMVP says:

    This is just the dumbest idea I've ever heard.

  3. Noor Khoury says:

    3:53 that dude is creepy

  4. Stoopio's Productions says:

    2003… The year of Sonic.
    Speaking of Sonic, Hooters partnered with Sega and Sonic was everywhere in the restaurants!
    What the heck??

  5. Picasso VVIX says:

    I dont think anything would make me feel more like a pervert than flying on this. Lol. And if my girl found out I took Hooters air she'd be hella mad. Haha

  6. Clíodhna Daly says:

    America is not a subtle place

  7. LadyNoir Country says:

    “dO yOu KnOw WhY OuR bEeR’s So CoLd HeRe At HoOtErS??????????”
    CaUsE wE kEeP iT iN tHe ReFrIdGeRaToR!!!!!1!!!!1!1!”

  8. The Joker says:

    It’s because the air hostesses were looking like hookers

  9. Ya K says:

    Their are multiple HOOTERS in my country Australia 🇦🇺

  10. Andrew Rogerson says:

    I suppose it was one step closer to an official mile high club airline.

  11. Darcy Goulding says:

    I live in the UK and have never seen a Hooters…

  12. DULLEX_421 says:

    Is it family friendly

  13. Pablo Gonzalez says:

    That's an original 737 it was already 2 generations old in 2003

  14. Night Siren says:

    Bro I read it as, “The rise and fall of hookers air” :/

  15. Michael Stevens says:

    Amy Adams…the strawberry blonde celebrity…used to be a Hooters girl at one time…so I would not be at all surprised if she was one of those girls on the plane doing more than talking to middle aged men….and other stuff.

    I used to crush on her, but…Idk now after watching this. I don't think I'd want to eat chicken wings anymore now. How sad is that?!

  16. Ben Novick says:

    The girls were screwing the pilots, the passengers. What else could have gone wrong? Answer Everything!.

  17. komujimaru says:


  18. Trainmaster98 says:

    2:36 That uniform actually doesn't look bad.

  19. eoin ye says:

    the airline that feeds you will your asleep on a plane

  20. N'gis Stemeveiche says:

    Do you know why the beer is so cold at Hooters?

    They keep it in the refrigerator! Incredible!

  21. myra961 says:

    say whatever you want, hooters air fa uniform is the coolest and cutest at the same time. i never thought orange and navy blue would compliment each other! and add the little owl goshhh!!

  22. Higor Ghunter • 64 years ago says:

    Am i the only one who thought it was written "Hookers Air" there?

  23. Vinson Huynh says:

    He probably died from over work and his weight. I mean look at him.

  24. Carolyn says:

    gay dudes have left the airplane

  25. Ponderer Of Pointless Dreams says:

    Where can I go fly on Hooters Air

  26. Craig Williams says:

    Bring Hooters Airlines back and merge with McDonalds.
    "The Hooters McDouble", etc.

  27. M Chambers says:

    So the stewardesses weren't Hooters girls? What a fraud! No wonder it failed.

  28. Jays dogs & blogs says:

    I just passed a hooters a few mins ago lol

  29. joshuatheskunk says:

    Oh shit, beer in the fridge

  30. Andy Deng says:

    America needs a European model LCC and hooters was doing it

  31. Pyroman / says:

    We need a hooter air today

  32. jcllings says:

    They need to upgrade to Hookers. "We're selling sex and being HONEST about it"

  33. ejames80 says:

    Hooters China, you need to "grow" a bit more.

  34. Samsng Device says:

    look 🌞brighter than my future

  35. Samsng Device says:

    Can pilots with man boobs 👙 work here?

  36. Samuel Becker says:

    They were also flying 737-100s and -200s in 2006 which are INCREDIBLY fuel inefficient….

  37. Raymx slapped y'all says:

    Was that a kid in the next seat?

  38. Disappointment Spencer says:

    U like what u see in the inside umm sorry I don't have a x ray.

  39. Preston Siegler says:

    🤦🏿‍♀️🤦🏿‍♀️🤦🏿‍♀️ Stupidity.

  40. Clyde Cavalieri says:

    Like some sport cars, the planes had a bra in front!

  41. Airbus A380o says:

    CRAP, i wish i rode here

  42. Alex Fleming says:

    No wings on a plane with wings? I wouldnt fly unless one of those hooters girls took me in the bathroom and let me in her cockpit.

  43. Bobby Shupinski says:

    bunch of airheads!

  44. Clarence Aaron Jones says:

    I think Hooters air would have had a better chance if instead of hiring certified flight attendants, they had trained their own girls to become flight attendants. And of course it's tough getting an airline going with few destinations. Who flies to Gary? As soon as you land in Gary, you're in the ghetto.

  45. E Abuhasbu says:

    Oooh it’s Florida

  46. ramble joe says:

    Went bust because too many wives and girlfriends banned their men from flying on Hooters. 😁

  47. Ling li says:

    Now it is clear to me the meaning of a Hooter

  48. James Benedict says:

    Was this the predecessor of "LOLITA EXPRESS" ?

  49. Mike Perkins says:


  50. Potato chips Ashley says:


  51. I One Two Far Q says:

    Whoters air?

  52. Christian Maldonado says:

    Do yOu KnOw wHy OuR bEeR iS sO CoLd hErE? cAuSe wE KeEp iT In tHe fRiDgE!

  53. Andrew N says:

    “Do you wanna know why our beers are so cold?”
    “Because we keep them in the refrigerator.”

    Mind = Blown

  54. CR7 Team 7 says:

    3:10 that pervert

  55. eXPLODE says:

    Nice photo clickbait bruh

  56. Maxelgg says:


  57. EVE says:

    6 Businessmen or 6 friends?

  58. j.louis Rodriguez says:

    It failed cuz u had perverts booking the flight's for one n one purpose only,do guys really go to Hooters for the wings yeah sure they doo..

  59. samzclub says:

    Hooters put the beach on the map 😈mb

  60. Swampy says:

    I'm still recovering from 'Naked News'.

  61. LeVelle Coley says:

    Sexual harassment lawsuits bruh. 😂 not fooling nobody.

  62. Tirania Valentina says:

    "no wings"
    " We sell some urm some urm fruit you know"

    uh what???

  63. Alex Sandoval says:

    The airplane was like a boner.. rise. And fell.

  64. •Tiara• says:

    If that’s pilot heaven I wish I was one of the hooters girls so I could make his heaven even better

  65. Esh11_WOTB says:

    Hooters is best . Most hot air hostess . I am always going to hooters .

  66. omelette says:

    I've been to Myrtle Beach many times 😀

  67. Matthew Butler says:

    Do you know why our beer is so cold? Because we keep it in the refrigerator. Dead xD

  68. theTAILlor says:

    I enjoy an occasional lunch at Hooters!

  69. joshua Santos says:

    You know why it beers are so cold here? It's because we keep it in our refrigerator.

    You know why our food is so hot here? It's because we cook it on our stove.

  70. katie cook says:


  71. True Journey says:

    That commercial sound like a snl skit lol

  72. Random Media says:

    Never knew there was a Hooters airline 🤔✈🛩🛫🚀

  73. rsafriel says:

    3:11– that guys face on the right

  74. TheSleepy Witch says:

    Do you know why our beers is so cold here at Hooters?

    Because we keep it in the refrigerator

  75. YEETED BEATED says:

    More like PERV AIR
    I’m sorry if your offended but everyone in there dresses like there at the club

  76. Ghgelo says:

    1:15 yea no shit

  77. Axel Olsson says:

    Well that was a happy ending

  78. Electro_Yellow says:

    Wow the plane ticket is cheap

  79. Peppa Pig says:

    The hell am I watching right now?

  80. sky says:

    My heart fell when they said the owner died..

  81. vL Void says:

    Founded by 6 el chapo

  82. lv amv says:

    No weman want their husbands aroud them huzzys…lol…it would have been successful if it was a privet business air line that business used "mandatory" of the buisness lol damn it wifes yall ruin everything

  83. i cannot fly says:

    Dang it ive been doing it the wrong way
    ive been putting my beer in the freezer!!!
    i always wanted to know how to keep it cold but not freeze it

  84. Øivind Solheim says:


  85. Crood says:

    It did not even say why the airline failed. But from my point of view the problem was that the actual Hooter Girls only stood up for 5 minutes and that's it. The customers came to see the girls to have a different experience. The customers spread the word that the girls only stood up for 5 minutes and basically do nothing. Then the customers lost appeal for the airline plus the girls were not attractive enough to keep up afloat.

  86. xd Storm says:

    I wonder if Michael Scott flew this airline at some point

  87. Shawn Li says:

    I bet a lot of people were highjacking the plane

  88. skutty says:

    0:48 🤭

  89. Henrik Nordström says:

    Imagine a turbulence and all drinks spills over the hooters attendant.

  90. Никита Гладько says:

    Here's the equation-

    Hooters – "t" = hooers
    Hooers + "k" = hookers

  91. SFB says:

    2:20 "what would you like to drink sir?" uhm um…Milk?

  92. Timidity Gaming says:

    Honestly it was a pretty good idea… just executed wrong

  93. Brandon Jerz says:

    The rates may be flat but… ah it’s too easy

  94. Brandon Jerz says:

    1:15 wow that was the dumbest thing I’ve ever seen in my life

  95. فتاه - cutekey says:


  96. sidelinx says:

    no shit

  97. Ryan Kisnics says:

    Just a bunch of low self esteem Women…Who have nothing going for them Except for their Tits….PATHETIC if u ask me

  98. Sam Lutfi says:

    thank God it's out of business otherwise liberals would fight to have men be hooters girls as well..

  99. mr Music says:

    its because at high altitude their breast explode

  100. Chan Parker says:

    Pornhub should make their own airline next

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