Tony Robbins’s Top 10 Rules For Success (@TonyRobbins)

[Audio Length: 0:34:07]
He’s an American motivational speaker, personal finance
instructor and self-help author. He became well known from his infomercials and self-help
books. In 2013, Forbes estimated his net worth at 480 million dollars. He’s Tony Robbins,
and here are his Top Ten Rules For Success. Tony Robbins:
Ultimately, if you’re going to have lasting change in anything, you’re really talking
about just raising your standards. I mean, I always tell people; if you want to know
how to change your life, I’ll give it to you in three words, boring as it sounds, “raise
your standards.” Now, what does that mean, corny as it sounds, “raise your standards”?
“Well, thank you for the breakthrough thought, Tony. I’m glad I wasted my time watching this
little email with you.” Think about it. Lasting change is different
than a goal. You don’t always get your goals, but you always get your standards. Maybe what’ll
help you is to think about it this way. I try to explain standards to people with a
different set of words. Think of it as everybody in life gets their “musts.” They don’t get
their “shoulds.” Think about it. Most people have a list of
“shoulds”; don’t they? Don’t you have a list of “shoulds,” things you should do, you should
follow through on? “I should lose some weight.” “I should work out more.” “I should make more
calls.” “I should respond more rapidly to my email,” whatever. “I should get into the
office earlier.” “I should be more confident.” Whatever your “should” list, people love to
have their “should” list be met, but it’s like New Year’s resolutions. If it does, it’s
really exciting. If it doesn’t, which is most of the time, it’s a little disappointing,
but you kind of know it’s not going to happen. When you decide something is a “must” for
you, an absolute “must,” when you cut off any possible… you say, “I’m going to find
a way, or I’m going to make the way.” Human beings, when they resolve things, when they
make a real resolution inside themselves, which is they raise the standard and they
make it a “must,” they find the way. Think about it in your own life. Haven’t you
had some area of your life where you raised your standard, and your life has never been
the same? Maybe, at one time in your life, you smoked cigarettes. Or you did something,
and you did it for years. You kept trying to change it, trying to change it and kept
telling yourself, “I should.” Then, one day, something happened. Something just clicked
you over. Something took you over that tipping point, and inside yourself, you said, “No
more.” That was a very, very different experience; wasn’t it?
Something inside of you shifted. What was a “should” became a “must,” and you’ve never
gone back. Is there an area like that in your life that you can think of? Again, did you
ever smoke cigarettes? Did you ever eat a certain way, drink a certain form of alcohol
and then finally say, “No more,” and you just don’t go back? Notice this; it doesn’t really
take any willpower, anymore, because somewhere, when we make this click, when we make something
a “must,” we attach ourselves to it. It becomes part of our identity.
One thing I’ve learned, in the last, gosh, 33 years of work on people from, now, over
100 countries, four million people, is human beings absolutely follow through on who they
believe they are. If you said to me, “Well, I’m really going to work hard to stop smoking,
but I’ve been a smoker my whole life. I am a smoker,” I know your days are numbered.
You’re going to be back smoking cigarettes, again, because we all act consistent with
who we believe we are. I tell people the strongest force in the whole
human personality is this need to stay consistent with how we define ourselves. If you define
yourself as somebody who is really conservative, you’re not going to be crazy and act nuts,
unless you’re really drunk or something. Then you can say it’s the alcohol, when it’s really
just you finally getting permission to be yourself. The alcohol is your excuse. If you’re
a really crazy person, you act crazy, outrageous, playful. You don’t act conservative because
it’s not who you are. Very often people say, “Well, I can’t do that.
I’m not that kind of person.” I always say to people, “Really? When did you define yourself?
I mean, really, how many years ago did you come up with what you could and couldn’t do
in your life? How many years ago?” Most people, if they really look at how they’re living
their life today, it’s based on a set of standards, a set of beliefs that they made choices about
10, 20, 30 or more years ago. Very often, we made decisions in our youth, or very young,
about what to believe, about what we were capable of, about who we are as a person,
and that becomes the glass ceiling, if you will, that controls us.
There is a corny metaphor, but it’s true. I remember, one time, I was with my family
at the circus. There was a person there, and they had this big, giant elephant. You look
at this elephant. They take this little rope, put it around the elephant’s neck, and they
drive this stake into the ground. I mean, you look at this, and you know that elephant
could rip down the entire tent with almost no effort. Yet, the elephant doesn’t struggle,
doesn’t try. Why? Because the elephant’s conditioned. They could take that elephant and condition
the elephant when it’s a baby elephant. That’s how they train them. When it’s a little baby
elephant and it doesn’t have the power, yet, they put a big rope around it, and they drive
this huge stake in the ground. The elephant fights and fights and fights. One day, finally,
that elephant decides, “I’m not capable of pulling this out.” Once that becomes the definition
of an identity of anyone – an elephant, in this case – they don’t even try, anymore.
“It’s just who I am. That’s how it is. That’s just the way it is in my life.”
I’d like to ask you to take a look at any place you’ve got a limitation and ask yourself,
“When did I decide to accept that limitation?” You may not even see it as a limitation. You
might see it as, just, “That’s who I am.” So often, in our lives, we’ve adapted to be
a certain way, so that we don’t fail or so that people will like us or respect us. It’s
not necessarily who we are. Joy comes when you’re spontaneous. It’s really
hard to be truly happy when you’re not being yourself, and most of us have no clue who
we are. A big part of my work – if you’ve ever been to event, you know – is to get people
to do things spontaneously, without thinking, because that’s when the real you shows up.
That’s when the energy comes alive. When you do that, when you start to connect your true
nature, suddenly, there’s energy available for you to set a higher standard for what
you want in your life. That’s what this is really all about.
When I talk about “standards” or I talk about “shoulds” versus “musts,” think about your
own life. I know there have been areas in your life where, at some point in time, you
just shifted. You raised the standard, and your life changed because whatever people
have their identity attached to, they live. We live who we believe we are. That’s just
how it works. I’ll give you an example. Look at your physical
body. Your physical body, today, is an absolute reflection of only one thing. Not your goals,
not your desires, but your standards, the identity you have for yourself. If your standard
is you’re an athlete, then there’s a certain amount of strength, a muscle tone, an energy
that’s available in your body, on a regular basis, because that’s who you are. You do
whatever is necessary to maintain that identity. Again, the strongest force in the human personality
is this need to stay consistent with how we define ourselves because if you don’t know
who you are, you wouldn’t know how to act. Once you lock in on that identity, your brain
finds a way to keep you there. If you say, “Man, I’m overweight. I’ve always been overweight.
I’m big-boned” and that’s the story you’ve got, then you’re going to always find a way
to get back there. That’s your settling point. That’s your identity. That’s where things
lock in. If you see somebody who’s in really great
shape, you ask them, “Do you work out?” You know the answer, “Yes.” “How often?” They’ll
tell you, “Three times,” “Four times,” “Five times a week,” whatever. In a seminar, I’ll
ask people, “Who, here, works out at least five days a week? Stand up.” You look around
that room, and you know that they work out five times a week because you can see their
body. You don’t just get a result without some kind of action, without some form of
ritual; “ritual,” meaning actions you do consistently. Now, do you believe those people that are
out there, working out five days a week, do they have more time than you do or I have
or anybody else? Of course not. Is their life less busy? Of course not. It’s just a “must”
for them. They must work out that way. They’ve made that turn, and their life changed. I’m
not saying you have to work out five days a week. I’m just saying, whatever you really
want, “wants” don’t get met consistently; “standards” do. Whatever you identify, “This
is who I am.” It’s not so much about changing your identity,
as it is expanding it; deciding that, instead of your goal is to lose 10 pounds, which is
not compelling, what if your vision was to “get back to my fighting weight”? “This year,”
“This month,” “This next 90 days, I’m going to transform my body. I’m going to take on
a new challenge. I’m going to find some technique or strategy. There’s a million of them – that
can reframe myself.” Or, “I want to feel younger, stronger, more vibrant than ever before. Here
are my reasons. I want the energy to really make my life work because it’s tough out there,
and I want to be stronger than I’ve ever been before. I want to go in front of the mirror,
and if I’m naked, not want to laugh. I want to look there and take a good look, and go,
‘Yeah. I’m proud of whatever I see there.'” Whatever it takes. Something is going to make
you laugh, smile. Something is going to tease yourself, but something is going to move you
to another level. If you identify yourself in a new way, you own that every day and that
becomes the standard of how you live, you’ll find a way to make that standard real.
Money is the same way. Think about it. It doesn’t matter what’s happening “in the marketplace.”
People that make money find a way to make money, no matter what; don’t they? I mean,
most people’s standard is to pay their bills, so that’s what most people find a way to do.
Even when economic times get tough, most people, if that’s their absolute standard, they find
a way. Some people’s standard is to pay their bills
most of the time, and so, most of the time, they do. Some people’s standard is not just
to pay their bills, but to take care of their family and maybe even some of their friends.
They find a way. In fact, some people may be in a family where, if they don’t have enough
money… They barely have money to pay their bills. They worked their guts out, and then
somebody – their mother, their father or somebody else, their sister – gets ill. There’s not
enough money to take care of it. Nobody else has money in the family. They don’t, either,
but they find a way to get that money and take care of their mother or father, don’t
they, and pay their bills. They never could do it before. Why? The situation made them
raise their own standard. Not everybody does that. Somebody else in the family might have
money and still not take care of their mother. It all comes down to the inner game, my friends.
Changing your life is a change in the inner game. The outside world, you can’t control,
but you have absolute control over this one, if you learn the dynamics of what shapes you.
Identity is one of those simple, clear, fundamental basics that if you start to shift it, everything
else will shift in your life, as well. Somebody will, by the way, have to have more
than enough money to do what they want, when they want, where they want, with whomever
they want, contribute the way they want. If that’s their “must,” they find a way. I know
that sounds overly simplistic, but it’s true. Somebody once said you could take all the
money in the world out of the hands of everybody, out of all the wealthy people in the world
who are really successful, give it to other people. It wouldn’t take too long; those people
would have it back in their hands. It’s not because they’re manipulative. It’s because
they have standard. Some are manipulative. Don’t get me wrong, but they have a standard
of what they’re going to find a way to make happen. I’m just simply saying to you, take
those three magic words and live them. Raise your standard.
Michael Gerber, the guy that wrote The E-Myth, talks about why so many businesses, young
businesses fail. One of the things he says is most people are not really entrepreneurs,
but they think that’s what they should be. They think that’s the sexy thing, that’s the
most attractive thing, that’s the best answer. What I say to you is you’ve got to separate
the vehicle from the outcome. What is it that’s going to truly fulfill you? What is it that’s
going to give you that extraordinary life? What’s going to make things magnificent, on
your terms, not somebody else’s terms, not your father, your mother, your background?
What is that, really? Separate the vehicle. There are many ways
to get to that vehicle, but I’m saying, sometimes you have to reevaluate what’s going to really
make you fulfilled. What is your gift? Are you an artist? Are you the talent that can
produce something no one else produces as a skill, a product, a service or some impact?
Are you incredibly good at management; you really know how to manage or lead people?
Are you an extraordinary entrepreneur that can take that gigantic gut-load of risk, create
the vision, attract the talent that you need, the managers and leaders?
You may have all three abilities, but which one really fulfills you the most, is going
to be the critical question. We tend to want to do them all, especially in a room like
this, because you’re all overachievers; right? Me, too. You say, “Well, I can do all these.”
Yes, you can, but what will it do to your quality of life? See, again, the secret is
going to be this. What is an extraordinary life, on your terms, today?
Things, getting things is not going to make you happy. That’s good news in a tough economy.
It’s a good reminder. It doesn’t matter what you get. It doesn’t matter whether it be money
or opportunity. All those things might excite you for the moment. Even a relationship, as
magnificent as it may be, might exciting for a while, but if you don’t keep growing, that
relationship isn’t going to stay exciting. The secret to real happiness is progress.
Progress equals happiness, and if we can make progress on a regular basis, we feel alive.
That’s why, at the beginning of the year, we get this thing like, “Okay. I could have
this fresh start. I could really do what my soul desires. I could expand. I could grow.
I could improve. I could change. Or maybe, better than change, I could progress.”
See, think about that. Progress has an aliveness to it; doesn’t it? You don’t have to work
at changing. People say all the time, now, “Well, I’m working on changing.” Don’t worry
about it. You don’t have to work on changing. Change is automatic. Your body is going to
change, whether you want it or not, as the years go by. No matter how hard you work,
there are going to be some changes going on there.
The economy is going to change, no matter what you want it to do. The weather is going
to change. Relationships are going to change. Everything in life is always changing. We
don’t have to work on change. Change is automatic, but progress is not. If you want to make real
progress, then you really have to look at your life in a different way. You have to
say, “I have to take control of this process and not just hope it’s going to work out,”
like people do who make a resolution. Treat people, at the end of the relationship,
like it’s the beginning, and there won’t be an end. That’s not just your intimate relationship.
What if your customers… What if you fell in love with your customers, with your clients
more than your product, more than your company? If your entire life is about meeting their
needs, if you would do what for your customers or clients, you would do what? If you loved
your customers and clients; you’d do anything, guess what? They’re going to love you.
Most people love their customers and clients as long as they buy from them, do what they
want, respond to them. If they don’t, they go, “That’s the end.” You want clients for
life, not just customers, fall in love with them. It’s a different focus; isn’t it? It’s
a different meaning, and that creates a different life because you make decisions differently
from that place. What does it take to create world-class marketing?
What is the unique selling proposition? What is what we call “value-added marketing,” VAM?
Today, most people are sick and tired of advertising because where is it? Everywhere.
In fact, I have a question for you. How many of you, in this room, do not even see banner
ads, anymore? Literally, it’s there, but you don’t perceive it, like your brain literally
washes it out. Raise your hand if that’s true. Keep your hands nice and high, and look around
the room right now. You’ll see 98% of the people wash it out, so don’t buy them, unless
you’re going to create something really unique. It’s a total waste of your money and your
time, in the world we’re in today. Today, what creates marketing is when you
don’t just market, but you add value to people. You do something. You teach them. You give
them an insight. You give something valuable that costs them nothing, and then they look
to you as an expert. They look to you as a person that adds value. They want you to supply
them more information, more experience, more products and more services.
If you lend me this whole business about meeting your needs, you can run a successful business,
but it’ll be a job because you’ll never be able to sell it. If it’s just meeting your
needs, it’s not a system. It demands your attention, your connection. It’s giving what
you want. Ultimately, it’s not going to give somebody else what they want, so you can’t
sell it. If you can’t sell your business, if you don’t
have an exit strategy, you have a job. I don’t care how successful the business is. That
doesn’t mean you have to sell the business, but one of the most important decisions you
make in business is, ultimately, “If I was going to sell this, if I chose to, I have
to know who would I sell this to, so that I have long-term value, not just an income
along the way. I have this critical mass here. I have a multiple of my business.”
Most people don’t have a clear exit strategy. They think, “I’ll come up with that someday.”
You have to start with that in the mind. That has to be part of your focus, if you’re going
to be successful in your business. I can remember the gentleman who built CAA
in Hollywood. It was the largest, most successful agency; right? Michael Ovitz, remember that
name? He put together Nike, Coca-Cola and these billion-dollar deals. Eventually, Michael
Ovitz went to go sell that business. He had never thought through an exit strategy, and
he got almost nothing for it because the laws prevented him from selling it to a studio.
He had to sell it to some of his employees for pennies on its real value. Mike found
a way to make money, later on, in another place, off of Disney, but the bottom line
is the guy didn’t have an exit strategy. It was brilliant. He made lots of money. In the
end, didn’t get the value. Whenever people fail to achieve their goals,
99.9% of the time, you ask them why and they’ll tell you it’s because of a lack of resources.
That’s what all these things are. “I didn’t have the support,” right? “I didn’t have the
money.” “We didn’t have the time.” “We didn’t have this.” “We didn’t have that.” There is
a resource that people believe is missing, and that resource belief structure then keeps
people from every being able to really lead because what leaders do is they find a way
to maximize whatever resources they have, as little as they may be. They don’t believe
in limited resources. I’ll give you an example. Let’s take a business
example, to start with. In 1974, a guy named Sam Walton had built his little company up.
He came up with an idea. He started with $20,000 in, I think, 1962, if I remember right. By
1974, within 12 years, he had 78 stores, and you know how he did it? In the middle of the
night, he’d drive across the border, and he’d go and study other people’s stores. He’d buy
everything the cheapest he could, in the middle of the night. He’d go to other people’s stores.
Whatever was working, he figured out. Success leaves clues. He came back and did it in his
store. Whatever was working in any store, in any competitor, anywhere he could do it,
he did it. He figured out how to maximize the little resources he had, his 20,000; built
78 stores. If you read any of the people following him
– the company had gone public in that year – they’re all saying, “This is it. He’s maximized
his resources.” He only had so much money. There are only so many cities that are going
to appeal to this “discounting” mentality; right? This is it. This is all he can do,
and the word on Wall Street was “sell.” Now, what’s interesting is, at that time,
you look at Sears and Kmart, and they were gargantuan companies, weren’t they; 20, 30,
40, 50 times, 100 times his size or more, probably? At that time, they were the leaders,
and they knew what was going to happen. Did things change; yes or no? Did he suddenly
get mass amounts of capital? No. Here’s what they didn’t understand? Sam Walton,
now, or the Walton organization, Walmart, is the most successful retailing operation
on Earth. When you talk about Bill Gates being the richest man in the world, that’s only
true because Sam’s fortune is divided amongst a bunch of different family members. You put
them together, they dwarf Bill Gates. Sam Walton did this. How did he do it? What
people underestimated is that this guy could go to 4,400 stores, do 250 billion. Where
is Kmart today? They’ve been shrinking. All of them have been shrinking, and he is the
dominant force on Earth. Here’s the thing he understood; resources
are interesting, but the ultimate resources are the feelings of emotion that make you
resourceful. Think of it this way; resourcefulness is the ultimate resource. What do I mean?
What are the emotions that make all this possible? What’s the fuel that takes an idea from being
in your head, where you, intellectually, know what to do?
How many have had an idea, for example, it was a great idea; you’re excited about it,
and then you didn’t do anything? Then, one day, there you saw it, on the shelf. You saw
it somewhere. Someone stole your idea. How many have had this happen? Say “Aye”? [audience
says “aye”] The only difference between you and that person was not that they had more
resources. They were more resourceful. Success and failure are not giant events.
They don’t just show up. You don’t just suddenly became successful or suddenly have this cataclysmic
event that makes you fail. It may look that way, but failure comes from all the little
things. It’s failure to make the call. It’s failure to check the books. It’s failure to
say “I’m sorry.” It’s failure to push yourself to do things, physically, that you don’t want
to do. All those little failures, day after day, come together until, one day, some cataclysmic
event happens, and you blame that. That event happened because you missed all the little
stuff. Do you agree with me? Success, by the way, is not some overnight
event. It’s all these little things. Success is having a vision. Success is making it compelling.
Success is really seeing it and feeling it, every day, with strong enough reasons. Success
is feeling the sense that “I’m here to grow, and I’m here to give something to the world,
more than just myself.” All the little stuff, that’s where success comes from. In business,
it comes from delivering more than anybody could imagine. All those little things add
up, and people go, “Wow. That’s who I want to do business with.” It’s true in any area
of your life. Leverage is critical. You know how I get so
much done? Because I don’t just get it done. I know the outcome. I know the purpose, and
I look for leverage. Leverage is different than delegation. What’s the problem with delegation?
Delegation is you have all that needs to be done, so you give it to someone else. You
tell them what needs to be done, and when they don’t do it, you’re pissed off.
Leverage says, “I can move the biggest boulder in the world, with a little bit of effort.
I have something I can do it with, but I’m still part of it.” Leverage is, if I’m going
to leverage something here with Tom, I’m going to make sure Tom understands the what? The
outcome. I want to make sure Tom understands the…? The purpose, the why and the action.
I might say to Tom, “If you can get this done without this action or better action, go for
it, baby, and I want to talk to you on this date. We have to promise that we’re going
to check in before it’s needed, so there are no surprises. If you’re having problems, Tom,
come back to me because we’re partners on this.” That, I call “leverage.”
You know what I do when I have no time? There is time. I just have to leverage it. You know
what I’m saying? You say, “I have no one to leverage it, too.” Shane, over here, right?
I have all the stuff he wants to do; can’t leverage it. Shane’s answer was hire somebody.
Then he thinks about what it’s going to take, and goes, “$125,000, I can’t do that now.”
He’s getting caught up in one way to get the outcome. Leverage. He goes through his list,
and goes, “What if I go someone to do 20% of this stuff? I could spend 20 grand to get
that much freedom. I could pay for it times 10.” Hmm.
If I’m really productive, my productivity should enhance the world. Not only in my clients
and customers; but it should provide jobs for other people. If there’s anything you
hate to do, it’s because you’re either ineffective at it or you don’t think it’s very important,
but it is urgent. You need to hire somebody for those things, and ideally, somebody who
loves that job. You’re never going to grow when your time is eaten up for activities
that aren’t that important. Activity without high levels of purpose is the drain of your
fortune. Do it now. If you can’t get it all now, do
a part of it now. Leverage is power. Leverage is ultimate power.
Here’s what I’ve created for me life, and anyone I know has succeeded. I’m a 17-year-old
kid from Mezuzah, California, with no real education, other than self-education; with
no background; with parents that did their best, all of them; with no money. I did one
thing. I love people, and I had a enormous banana [sp? 0:24:10.8] made upon myself. I
sculpted my mind and my emotions to get me to do whatever it would take to achieve and
to contribute, but to do that, I did it by using my body and changing my focus. I did
it by putting myself in a peak physiology and using what I called “incantations.” Can
you train yourself to believe something; yes or no? [audience says “yes”] Absolutely.
How many of you ever made the fatal mistake of going to Disneyland or Disney World, and
while you’re there, made the fatal mistake of going to a ride called It’s a Small World
After All? [laughter] What happens for about a week after you’re out of that damn place?
You’re still singing this thing in your head, in 24 languages; right? Well, let me tell
you something. How many of you have things, when you want to go achieve them, and this
part of your voice goes, “It’s not going to happen” or “Forget it”? How many have a voice
that sometimes interrupts that good pattern? Say “Aye.” [audience says “aye”] What you
want to do is train a new one. Starting when I was 17, I started doing incantations,
not affirmations. Affirmation, you go, “I’m happy. I’m happy. I’m happy.” What’s the problem?
You haven’t changed your what? Your what? Physiology. If you don’t change your physiology,
you won’t get anything. An incantation is not only you speak it, but you embody what
you’re saying with all the intensity you can. You do it with another repetitions that it
sticks in your head. Like It’s a Small World Now, the conversation in your head is always
the same, and it gives you want you want. Use your body and your voice.
Seventeen years ago, I started doing things. I was working for Jim Rohn, the speaker, and
I was 17 years old. I had long hair; minestrone soup acne on my face. I was trying to call
on Bear Stearns-type of people and convince them why they should go to this man’s seminar
and be more successful. I was driving a 1968 Volkswagen that I had earned at $40 a week,
as a janitor. The only way I did it was park far from the building and then go in. I loved
people, and I believed. When I put myself in state, I was able to influence people that
were far more successful than I was at the time.
I will do something that I still do backstage and I’ve done for 23 years because I don’t
hope I’m going to be in good state. I demand it, so I do an incantation. Using my whole
body, I’d say, “I no command my subconscious mind to direct me in helping as many people
as possible today, to better their lives, by giving me the strength, the emotion, the
persuasion, the humor, the brevity, whatever it takes to show these people and get these
people to change their lives now.” I would that, literally, driving in my Volkswagen
to a meeting, in LA, on a freeway for 40 minutes. People would look. I’m screaming at the top
of my lungs, and they’re going, “I know he’s a serial killer. I know he is.”
By the time I entered that room… When two people meet, if there is rapport, the person
who is most certain will always influence the other person, and I was totally certain.
They were trying to get revved up to certainty. Do you agree with this; yes or no? [audience
says “Yes”] I’d do another one because I was poor. I had
to change my mindset. I kept doing things, but I never got beyond it. I’d say, “God’s
wealth is circulating in my life. His wealth flows to me, in avalanches of abundance. All
my needs, desires and goals are met instantaneously by infinite intelligence. For I am one with
God, and God is everything.” I would imagine the abundance in my life, and I would feel
so grateful. A year later, I went from making $38,000 a year to making a million dollars
a year, in one year. Evan Carmichael:
Thank you so much for watching. I made this video because Subash Limbu and my cameraman,
Jason, asked me to. If there is a famous entrepreneur that you want me to profile next, leave it
in the comments below, and I’ll see what I can do. I’d also love to know which of Tony
Robbins top 10 rules was the most impactful on you. Leave it in the comments, and I’ll
join the discussion. Thank you so much for watching. Continue to believe, and I’ll see
you soon. BONUS
Tony Robbins: There’s a man named Ken Blanchard who wrote
those books called The One Minute Manager books. He said something very early in my
life. He said, “Tony,” he said, “A business will always consume whatever’s available.”
And, he said, “I see you’re coming out with your first book.” I was 24, it was Unlimited
Power, and he goes, “You’re coming out with this book, I think it’s going to be a big
success. Do not put that money in your business. Take that money and put it into a separate
investment account that nobody else touches. He said, I’m telling you the business will
get all the benefit of all the media, of all the things that come to it, but the actual
dollars of that should stay out.” He said the same thing when I had an infomercial.
He said, “Take that money and put it aside.” Well it was one of the best pieces of advice
I’d ever gotten in my entire life because I put it aside and there were times when that
money was needed. But, I was like putting it in a chapel, it was like putting it where
it was sacred money and it was not going to be touched. If someone came along and said,
“You have no money for your business, but guess what Obama just raised the taxes 20%
more for your business.” You’d scream, you’d yell, you’d be upset and you’d pay it. So,
why not put your family first? Why not have a portion of what you own, or what you earn,
I should say, for yours to keep. It doesn’t go to Kate Spade, it doesn’t go to Wall Street,
it goes to your family. The way you do that is you tax yourself, it’s a wealth tax. You
go, “That’s my freedom fund.” It comes off the top. The secret is automate it so you
don’t see it, that’s really the most important thing. Very often you’re getting what you’re asking
for you’re just not aware of how general you’re asking. Clarity is power. The more clear you
are about exactly what it is you want, the more your brain knows how to get there. Your
brain is a servomechanism. It’s like a bomb. Those bombs, those missiles, they have a servomechanism,
so if the target moves, it knows what the target is and it follows it. Your brain, when
you condition it, knows exactly what to go for and it will find a way to get there. Did you ever buy a certain outfit or a certain
car and suddenly see that car or outfit everywhere? How many of you have had that experience?
Say, “I”. How come that car or outfit is everywhere? It always was everywhere, but now you notice
it and the reason is because there’s a part of your brain called the reticular activating
system, the RAS. That part of your brain determines what you notice and what you don’t notice.
Your brain spends most of its time trying to make sure you don’t notice because you’ll
go crazy if you notice everything. But, when you decide what’s most important
to you, your brain goes after it. Everyone I know who’s successful, builds what I call
an RPM plan. RPM is built on the metaphor that the way to get from where you are to
where you want to go the fastest is you’ve got to build power, like in a car, RPMs. The
“R” stands for, they know the result in the rafter, they know what they want precisely.
If you don’t know exactly what you want or if you let yourself get beyond that into something
general, you’re not going to achieve it. Clarity is power. You’ve got to know the specific
result you’re after. What do you want. If you can’t answer that question right now in
personal life, in your body, in your relationships, in your finances, in your spirituality, then
you’re not going to be as fulfilled as you want to be. Here’s my assignment for you, if you want
one. If you want to go from conversation to some action, here’s a simple thing to do.
What’s an area in your life right now that you really want to improve? What’s an area
that’s important to improve? If you’re body’s great, how about your career? If your career’s
great, how about your relationships? Intimate ones especially. Or, your kids. Or, your relationship
with your creator, your spiritual side of your life. Or, is it your finances. Figure
an area that really matters, decide on that area. Number One: Write down what your life is like
in that area right now as specifically as possible. So, you might say, “Well I’m 13.5
pounds’ overweight. You know, whatever the weight is, whatever the situation is. Or,
“My body fat’s like this” or “I wake up exhausted in the morning.” And you write the truth of
where you are right now, so you’re real clear. Or, I’m not in a relationship. I say I want
a relationship, but I’m not in one. I don’t seem to find them; all the good ones seem
to be gone is my belief. I really do want one, but I don’t have it. Whatever your definition
is, “I’m in a relationship and God I wish I wasn’t in a relationship. I’m planning my
escape.” Wherever you are. Or, “I have a wonderful relationship, we love each other, but there
just isn’t enough passion.” Just write the truth of where you are. The area you want
to change, but write how it is. The Second Step is, and this is where you’ve
got to be really honest with yourself, what are the rituals that have put there? Because,
whatever results you’re getting, even if you don’t like the results, there are some rituals
that are putting you in that place. There are some rituals of what you eat or don’t
eat, how you move or don’t move, how you sleep or don’t sleep. There are some rituals in
the lack of variety or spice or energy or focus in an area. There’s something you’re
doing and it’s usually not one thing, it’s a bunch of little things that you kind of
do consistently whenever you think about getting in a relationship, whenever you think about
working out, whenever you think about money, you get yourself into a state of overwhelm.
You start thinking about all of the things you can’t control. Just write down all of
the rituals you have. Here’s the Third Step: What do you want? What’s
your vision? Be really specific. I want to be my fighting weight; I want to be the strongest
I’ve ever felt. I want to be. . .I’m going to turn. . .whatever it is, be specific. Last step Number Four: What are the rituals
that will get you there? What would you need to do differently each morning if you were
going be that kind of energy, that kind of strength? How often would you have to work
out? What days would you work out? What time? A ritual is something you do consistently,
usually at a specific time so it becomes automatic. Let me tell you something, will power doesn’t
last. But rituals can last a lifetime. I bet you have some rituals you have in your life
that you’ve been doing for years, even though some of them don’t serve you. I’m just saying,
wake yourself up. If you want a new year and a new life, you don’t have to start on January
first, start today. Start with this little video. Just begin to see what happens and
see how easy it is to just to a few little rituals. Don’t do them all, just do two or
three new things. You know what happens? You’ll get momentum, because once you discipline
yourself in one area of your life, you feel yourself doing it in other areas as well. I always say something that my original teacher
taught me, I always remind people; there’s always two pains in life, there’s the pain
of discipline or there’s the pain of regret. Discipline weighs ounces, as my friend Jim
Rohn taught me, regret weighs tons. You don’t want to have regret. So, right now, what do
you want to change, what’s it really like, what are the rituals that got you there? That
will take a little homework. If you’re not sure, ask the people around you, they’ll tell
you what your rituals are. What do I really want in depth, what are the rituals that will
get me there and then get yourself to start a few of those actions and lock them in place. END OF RECORDING

100 comments on “Tony Robbins’s Top 10 Rules For Success (@TonyRobbins)”

  1. Keith Bowden says:

    Kim Jung Un mandates how people will live their lives in North Korea.

  2. Michelle says:

    I was listening to Mike Robbins in an audio book on being Authentic. I love listening to him. He is a great story teller but also very insightful. I listen to him on my way to work everyday and I also feel more grounded with the day to day. I would love to listen to him via on this site.

  3. K-12 Clothing says:


  4. Gertrude Makonese says:

    Raise Standards is one that has helped me to be where l am today. # Add Value, I loved all ten, l am working in progress and l continue to work hard to progress so that l can continue to be happy!! change your mindset:-)

  5. JAMES MUGAMBI Matu says:

    Issue of leverage is the most impacting for me

  6. Madeline Valenzuela Gonzalez says:

    qué maravilloso aprendizaje, gracias a Tony Robbins y a ustedes

  7. Child Destroyer says:

    Who. The. Fuck made the turkish subtitles man, goodle translating a text is not how you do it, sick fuck

  8. Mayanja Cathy says:

    Tony Robinson I wish u were a pastor becoz yo so inspiring.en i love your voice

  9. Cosimo Marraffa says:


  10. Boemo Wame Mmopelwa says:

    hey evan carmichael i really love your videos they inspire me


  11. Alan Ponce says:

    gracias por compartir

  12. LoveMe,com says:

    I think we need less religious brainwashing and more motivational speakers. Believe in yourself. Just keep praying and hoping and also starting DOING.

  13. Patrick Sims says:

    Everything Speaks…Everything.

  14. Дима Глушков says:


  15. hongmin ahn says:


  16. Yousef Abdulmajed says:

    good man

  17. Victoria Ali says:

    Evan… contact me [email protected]

  18. Ann K Kudinga says:
    Anna k Kudinga – YouTube

  19. Ann K Kudinga says:

    Thanks for the songs

  20. ramachandrarao veligatla says:

    very inspiring speech.

  21. Dominick Oquin says:

    How can I help

  22. Lana Bk says:

    ** New Subby ** Loved this video! I'd love to see a video on Eric Thomas, the Hip Hop Preacher

  23. James Hendrick says:

    "Raise your standards
    ". I like that. Make things a must and you will find a way.

  24. Ruben Cano D. says:

    The 1st one was unexpected and the best one, keep in my mind seriously

  25. david principe duran says:

    loved it! thank you Evan 🙂

  26. Life with Sammi Nguyen says:

    He is simply amazing!!!   I can watch this million times

  27. Bernette Congo-Barrett says:


  28. Clinton Bee says:

    Progress Equals Happiness.. This is key.

  29. Donald Clifford says:

    Definitely the first one, raise your standards. Do this, and everything else follows almost automatically.

  30. Dhanush Sharma says:

    The first rule is absolute gold. "Raise your standards!"

  31. Kimteang Chou says:

    Find the way to start the best jobs easy and simple make a-lots of money

  32. Coach Barb says:

    Hi Evan, great video! “#10 resonated with me the most, changing my mindset is key!” Thank you 😊

  33. VGNSK8RQU33N says:

    Dig this. Thank you!

    Have you/will you do one of these for Jim Rohn?

    Plz & thx.

  34. Tejas RM says:

    Rule no 10 was the most impactful, Evan.

  35. Abhijeet Singh says:

    Is there " top 10 rules for success " video of Jim Rohn?

  36. CodingTrabla Tutorials says:

    Thank you , Evan , for this video. Tony Robbins is the great life coach, I just get all answers for my questions/problems that concern me now. +like +sub

  37. Mike Johns says:

    I don't agree with the advertising part. Advertising works on your subconscious even if you think you forgot about it. The biggest business spend millions a year on advertising

  38. Shall Explore says:

    27:28 Thank you again!! #Legends

  39. 100% Stratusfied says:

    The first one was awesome . They're all great, but the first one hit me hard. Thanks Evan, you're amazing for helping others, stay inspired brother.

  40. Inspired Tv by Jamie says:

    I would love to meet someone who actually seen him on the freeway sayin these incantations. Lol 😂

  41. VickiVictoria Butler says:

    God Bless our motivational speakers.  May we join global hands & evolve to a non-violence existence.   Peace, Prosperity, & Blessings, Ms.VickiVictoria

  42. abdur rashid says:

    surely, mass of BALLASTING ENERGY

  43. Vivek Kumar says:

    Hey dear, I'm really thankful to you. God bless you.

  44. hoc dang says:

    so amazing ! Love Tony Robbins

  45. Anthony Ragudo says:

    Thanks Evan for this very inspiring and & motivating video. So many insights that are really life changing if you apply in your life. Tony Robbins is really very good at stirring up the complacency of people…

  46. Ikram-Ul-Haq Mirza says:

    Hats off to you. tony….

  47. Helen Palginõmm says:



    Business Credit is Power!

  49. Madeline Tridente says:

    I just wanted to say Tony knows what.hes talking very Informative!I'm not agreeing to any thing right. now! NEED TO STUDY WHATS GOING ON.WHERES MY BOOKS I really need that information my brain is craving for the info.Great info sincerely Madeline

  50. Sadrollah Alborzi says:

    Good points.

  51. Ke Qin Yang Museum says:


  52. Marcelo Vicente says:


  53. FeelGood Within says:

    Pay Attention to Little things!!! Love your customers & Progress equals Happiness!!! Be Resourceful😊

  54. efosa omorogbee says:

    nice video

  55. Carlos Barone says:

    Thank you so much for the subtitules. Your making the difference between your YouTube channel against others.

  56. Nana Pennypockets says:

    All of his rules for success are spot on, but the one that responates the strongest with me is #10- change your mindset – what he calls incantations, I call prayer and to me that's the strongest part of business that I can adopt and use the most. Also, #1 – changing the shoulds to musts. Again a mindset change that changes everything. Thank you for sharing this.

  57. Adnan H says:

    This videos too rich. Tonys top 10 are like everyone elses top 20 combined lol

  58. Somu Limbu says:

    Wow there is nepali subtittle also😱

  59. Craig Funk says:

    Please do one on Diamond Dallas Page

  60. Farhat says:

    Have you always been that confident and motivated or you suffered ?

  61. Sheila Kirwan says:

    The thing is whatever identity you take yourself to be …that's not it ……all identities are fabrications of the mind …..and so ultimately cannot bring lasting satisfaction….

  62. Joshua Bennett says:

    I like the part about rituals and incantations. Raising my standards by adding these to my daily routine.

  63. TOP 10. says:

    Tony Robbins is really a good mentor providing value for free , he has encouraged and motivated me to start my YouTube channel were I document my online business journey you can check it out thanks very much Man

  64. dominick strain says:

    Right away the elephant with the tiny rope is a mind blowing truth!!! Wow

  65. Ben Hogan says:

    Try Donald Trump

  66. Ben Hogan says:

    And Archie Luxury

  67. Shall Explore says:

    27:27 WOW! Every time I hear my name I get a wake-up feel!!

  68. Truong Anh Thu says:

    Be Resourceful

  69. Jeiner Perez says:

    Please do DR.DRE.

  70. Alec Wendruck says:

    Change your mindset

  71. We Right says:

    Awesome russian subtitles…

  72. lar o brien says:

    Motion is emotion

  73. Will Bryant says:

    Tony Robbins is many things, motivational speaker isn’t one of them. If you have ever listened to him you know motivational speaker makes him cringe. Life coach!

  74. Kornev Dmitry says:

    Немногие могут смотреть в завтрашний день, вернее смотреть могуть лишь не все…

  75. helium73 says:

    For a while my crush was a must. But you can't control another person's will and it's very easy to make them hate you. Like when someone adds a Join button and you already subscribed.


    I feel u

  77. Sonu Shaw says:


  78. Richard Heason says:

    The Incantation System he recommends. I am following it 3 times daily and will report after a month.

  79. MIU LING CHENG says:

    I have got a feeling that I am seeing a man with an exceeding amount of magic power. Terrific!

  80. Jeff Manning says:

    Whos here because of the new family guy

  81. william cahyadi says:

  82. christie hobbs says:

    a dose of inspiration everyday is growing my business daily…. I am a magnet to attract what I want to have in my life I am blessed

  83. Bad Kermit says:


  84. Personal Development Hacks says:

    💥 Excellent Video, I really like his philosophy!
    👊Thanks for sharing!👏
    💭Success is something you attract not something you pursue!🎯
    💡When we learn how to reset our minds, learn to love ourselves and stop comparing ourselves with others, it’s guaranteed we become different and the new possibilities are endless!💥
    Live every minute as if it was your last! Make the most of it! 😉 Have a Successful and Happy Life!

  85. Claudia Pierre says:

    I am going to raise my standard and I know my life will change tremendously by God's grace .

  86. Aripin Manik says:


  87. Paula Cardoso says:

    Anthony Robbins is my inspiration. I'm reading for the second time The BOOK " Unslishing The Giant on you", Thank you.

  88. James Yeung says:

    Loved Tony's bit about failure, built up from many poor decisions.
    – Not making the call.
    – Not pushing yourself physically.
    – Not saying 'sorry' when you're wrong.

    The same is true for success, built up from many good decisions.
    – Going to the gym when you're tired.
    – Having that difficult talk with a spouse.
    – Taking responsibility for mistakes at work.

  89. Tejus Wadbudhe says:

    Thank you

  90. mjj0829 says:

    This is my today's youtube video..

  91. Saqib Siddiqui says:

    Hello Evan Carmichael!! Could you do a video on Eliminating Mediocrity.

  92. Ngum Fonkwa says:

    1.Raise your standard.thanks for this video Evance it really inspired me

  93. Владислав Вышеславский says:

    Благодарю!) вы развиваете этот прекрасный мир рад что подписан на ваш канал!)

    привет из России 😉

    Hello from Russia;)
    Thank you!) You are developing this wonderful world glad that you subscribed to your channel!)

  94. Tido_ Deru Gaming and Music says:

    Has to be

  95. Tido_ Deru Gaming and Music says:


  96. Collins Darkwa says:

    Very interesting

  97. 元元無尾熊 says:

    Change your life is the changing of your inner game.

  98. لبنى اسماعيل says:

    Thanks for this video changed my way of dealing with things thats give me more confident in self and my decisions became wiseder 😙😙😙😙 love you

  99. Grigor_ Karagozian says:

    loved it

  100. Antonio Morales says:

    I just got my first barber shop wish me luck!

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