Types of Keywords That Never Sell (Stop Wasting Your Time With Them)


– There’re a lot of extremely
competitive keywords out there. From pharmaceutical keywords
to online gambling keywords to payday loans and credit
cards and banking term. These are all competitive keywords that multi-billion dollar companies are already investing
hundreds and thousands, if not millions of dollars to go after. And if you go after them,
you’re not going to do well. And those aren’t the
only type of keywords. There’s a lot of other keywords that if you go after, you’re
going to be wasting your time. Hi everyone, I’m Neil Patel, and today I’m going to go
over the types of keywords that never sell. These are the keywords that you should stop
wasting your time with because if you go after them, you’re not going to generate any sales. (upbeat music) Now, before we get started, make sure you subscribe to this channel, and if you’re on YouTube,
click the alert notification that way when I go live,
you’ll get notified. The first type of keyword
that you should avoid is generic keywords. You’ll attract visitors that have no interest
what you’re offering. They don’t qualify visitors in any way. For example, if you just want
to rank for credit cards, sure you’re going to get a lot of traffic and a very, very, very,
very tiny percentage of those people may convert,
but heres the thing. The amount of cost, the money, the time you put into
to rank for that term is going to be so expensive
for how much revenue you make, it’s not worth it. In most cases you’re going to lose money and not have a positive ROI. You don’t want to go
after generic keywords. You’re better off going
after very specific terms, and the terms you should avoid are industry specific keywords which gets into the next type
of keywords you should avoid. You know that technical
jargon that people use? Well, most people who are in
the industry may know about it, but most your buyers aren’t
going to be in your industry so they’re not going to use it as much. So when you go after these terms that have all this Technical Jargon, sure you may get some traffic, but they’re not going to do well. For example, I’m in the SEO industry. If I go after terms like schema markup, sure I’m going to get
more SEO’s to my website, but I’m not going to get potential
buyers coming to my website who are ready to buy. Most of my buyers don’t know
even what schema markup is. The next type of keyword
that you should avoid: Keywords with the wrong intent. Keywords that only bring in
visitors for free information are the worst! For example, if you’re
getting people to your site for free college advice, free SEO advice, free marketing advice, whatever
it has in there, right, if it has free in there, chances are not anyone’s going to really
spend any money with you. For example, if they’re
looking to setup a LLC or corporation for free, not really going to spend
much money with you. Now, there’re some industries where free may make you
some money, but that’s rare. The next keyword that you
should avoid going after is keywords that are Out of Context. Look, when someone’s searching
for things like storage, it could mean that they
want self-storage or boxes or storage for their personal
computer or cloud computing, has many different meanings. Same with apple. Are they looking for Apple Computer or they’re looking for the
food that they are eating? So you want to make sure
you avoid generic keywords that are Out of Context because they’re very unlikely to convert, and your user metrics
are going to be messed up which is going to really
hurt your search rankings. The next group of keywords are keywords with Unrelated
Informational Intent. If you focus on keywords that don’t have to do with
your product or service, that will give you the
wrong type of traffic. They’ll give you top-of-funnel traffic that may drive awareness, but not sales. If you have a lot of extra money to blow, sure, go and do this, but
if you need to make revenue, I would avoid these keywords at all cost. Later, once your business
is more established, you’re making money, sure, you can consider going after them, but in the early days,
I would avoid them . The next group of keywords, they’re ones that are Too Competitive. Keywords that have to much competition, keywords that usually have buyer intent within the keywords. Keywords such as cheap laptops or where’s the best place to buy a laptop? Right, all of those are
specific buyer intent keywords that are going to be super
competitive and hard to go after. If you’re not sure if the
keywords you’re going after are easy to go after or hard,
use Ubersuggest, it’s free. It’ll tell you how hard
that keyword is to go after versus how easy it is. The closer that number is to 100, the harder it is to rank for. The lower the number, the
easier it is to rank for. The last thing you want to avoid is focusing only on Long Tail Keywords. Sure, they’re easier to rank, and they’re bottom of the funnel, but if you just go after
long tail searches, what you’ll find is your traffic volume won’t grow fast enough and you’re not going to
make that many sales. Sure, those people will
convert really well, but if you go after long tail searches that have very, very low volume such as, look, going after the term Black 2017 Mustang in Los Angeles is barely going to get any traffic. Sure, you want to go
after long tail phrases, but Black 2017 Ford
Mustang is good enough. When you start adding in city identifiers within your keywords or other identifiers that makes it too long, and those keywords now are
like six, seven, eight words, barely anyone’s going to search for them. Try to go after three,
four word phrases instead. If you need help getting
more search traffic and going after the right keywords, check out my ad agency Neil Patel Digital. If you have any questions,
leave a comment below and I’ll answer it. If you enjoyed the video, share it, subscribe to the channel,
tell other people about it. Thank you for watching.

36 comments on “Types of Keywords That Never Sell (Stop Wasting Your Time With Them)”

  1. Aaj Qurban Nohri Ky Sath says:

    It's first comment sir pin it

  2. Aaj Qurban Nohri Ky Sath says:

    I am first commenter

  3. yatharth rao says:

    Neil Patel sir you should start digital marketing course you teach
    Who Want to get this course start click like button 👍👍

  4. Ayon Chy says:

    Search "Neil Patel" He sells a lot.

  5. Seemu says:

    Hi Neil, can I ask what website builder you like to use? I am currently using Thrive architect but my blog posts aren't looking that great 🙁

  6. Kristian B TV - Online Business Tips says:

    You're brilliant. I know I can always expect to learn something new from your videos. Thanks!

  7. tomotorme says:

    Awesome as always 😊🎉👍

  8. Passive Income Tom says:

    Thank you once again Neil! 👍

  9. Modern Memory Design: Picture frames & Art Prints says:

    Another great video ! Thank you

  10. CodeRevolution TV says:

    Neil Patel
    is a great content creator, who inspired a lot of the content that I created so far. Thank you!

  11. pratanu banerjee says:

    Your advice is truly valuable to business developer like me… U r true friend

  12. Jaya Vishwakarma says:

    long-tail keywords can drive more sales. Isn't it? or transactional type of keywords

  13. unknown man says:

    Ganju patel . khopdi m tel . maarunga danda , nikalega anda

  14. movieor film says:

    Which is better HTML or WordPress?

  15. karthickrajalearn says:

    2m 41sec
    Avoid Keywords That Are Out of Context

    I agree your point if i use short tail keywords like storage they might confused

    Please Reply
    What is about Long Tail Keywords
    My Example
    *External Storage for HP (Model Name) Price in India *

  16. P Keishing says:

    Neil what's up with this November 10 update? My traffic straight dip over 80 Percent overnight and what's interesting is the sites that outrank me are just pure junk. Low thin content with tons of spammy links. This update is just a punch straight to the heart. Can you please make a video about it? Thanks

  17. Abhijeet Bhandwalkar says:

    Hay Neil it's not exaggeration to say you are University of Digital Marketing in yourself, You should start your course of "Digital marketing"…thanks for sharing valuable information..👍

  18. Mike Kennedy says:

    Hi Neil, Great video as usual. Just wanted to ask you about your tip to not only go after long tail keywords. What's a good ratio you recommend for long tail vs competitive? Thanks again.

  19. SEO Tools TV says:

    15% of new keywords appeal every single day. The biggest mistake of new websites that they try to outrank big brands even if they have better content. Content is the number one ranking factor, however, many other factors are important as well. It's better to find keywords with a low level of competition and poor quality content on the top-10. Creating content there you can get ranking faster than trying to outrank big brands.

  20. Impact Influencer says:

    great content, keywords are key 🙂

  21. Michael Rivers says:

    The key is to optimize the right amount of keywords without going too far over, yes?

  22. Dr. Mohd Nafees says:

    One question Neil… If someone doesn't know the meaning of schema markup why would he search for it in the first place?

  23. Anil singh says:

    Neil sir please provide subtitles

  24. Rocktim Borua says:

    Hey Bro, Please make a video on Micro Niche Blogging. Thanks

  25. Promothash Boruah says:

    Awesome…if I use "free" keyword where say I give a single free product and other premium products are on trial /recurring payment. Will this work?

  26. Charles Rohan says:

    Hey Neil. I'm a beginner. Just getting into this. What kind of keywords to use to rank among other competitors who have high competitive keywords which makes them rank on top pages?

  27. Charles Rohan says:

    Hey Neil.. According to you..which is better for creating a website — WordPress or a learning beginner website developer or any other??

  28. Techgeek says:

    Awesome advice… thanks Neil

  29. Antonia Delgado says:

    Feeling the competition huh

  30. kota stone says:

    Who provide best hosting

  31. nikhil choudhary says:

    Hello sir, How many days a contextual backlink from DA 45 takes to Index? Linked a week ago – not yet Indexed?

  32. WebCited says:

    Ohk this is what not to do, Can I Know what to do??

  33. Parth Vora says:

    Hey neil. I am in learning stage. Should I go with blogger, word press or paid hosting?

  34. Hannan Baig says:

    Neil I humbly request you to add Pakistan to Ubersuggest

  35. Brian Pfeiffer says:

    Thanks for the tips 📈

  36. Rahul Gulati says:

    Do you think for a small app development and design agency- we should still try"best web design company in India" or mobile app development company in City, Country. This will take years to rank or we should try to specific with a volume search within 500-1000/month searches—narrow down say in web design-what in web design–wordpress or shopofy–is that a good approach for a small agency to get started and beat the competition

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